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The studies revealed that there are around 50 small and medium scale companies in India which are processing high quality food products as per international standards. Then why such products are not converted to brands and launched in … But KRBL took a strong stand by refusing the business deal. Competing with global brands is not an easy task, but the success story of products like Chik shampoo shows that it is achievable with a bold risk taking approach and consumer …

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Marketing Strategies – Global Market – Indian Food Products …